“Jake’s on 96th”, a Life is good® “Genuine Neighborhood Shoppe”

Coming mid May 2008, Andy & Lynn Moceri of Global Pursuit are pleased to announce the opening of “Jake’s on 96th”, a Life is good® “Genuine Neighborhood Shoppe” devoted entirely to the popular “optimistic” line of clothing and accessories.
All of the loyal Life is good® fans, who always picked up the latest designs at Global Pursuit, will appreciate finding favorite items and so many new ones too, in a space that can showcase the whole line.

Life is good® was born at a street fair in Boston as two young brothers, Bert and John Jacobs (that’s where the stick figure’s name Jake comes from), finally had success selling a tee shirt design people loved. They brought the designs to a clothing trade show in the mid 90’s and that’s when Global Pursuit jumped on board. The image of Jake eating an ice cream cone displayed in the store’s window on 96th St. was an instant success. Since then, the brand has grown to include sportswear, house wares, dog products and beach toys. The new store, Jake’s on 96th at 229 96th St. should allow customers to really see all that’s available from this great line in a happy setting that will fit the brand and its’ philosophy of spreading optimism.

The owners of Life is good® early on committed to share their success with those in need, specifically kids facing unfair challenges. Their festival programs such as Pumpkin Fest have raised over 3 million dollars in just a few years and will now be distributed through the recently formed Life is good kids Foundation. 100% of the proceeds from these Festivals and sales of t-shirts made specifically for the event go to the Foundation.

These products will be available at Jake’s on 96th too and we at Global Pursuit are happy to expand our philosophy of corporate giving to a new store as well.

The store is located at 229 96th St and will open in mid May. For more information, call Global Pursuit at 609-368-5556