Though Keen is in its infancy as a company they feel its never to soon to step in the direction of the future they want to build. The recent tsunami disaster reminded them of a promise they made when launching just two years ago, to form a company that reflected their personal values, including having an active social conscience. Now is the time they are keeping that promise. Rather than spend the million dollars they had committed to advertising this year, Keen is taking that money and donating it to creating a foundation that will keep alive their vision to be a business that always acts charitably. Keen encourages its industry partners, customers and retailers to learn more about the charities they’ve chosen to support by visiting www.keenfootwear.com.