A strong wind can indeed make a difference. prAna’s Natural Power initiative hopes to harness this endless source of energy to help gradually reduce the emissions caused by the burning of fossil fuels. Already displacing the conventional energy used by 250 of their retail partners, prAna is purchasing renewable energy certificates on behalf of their trade partners and pouring clean wind-generated power onto the national grid. Through the efforts of businesses like prAna working with communities to create and support wind farms, the pressure on our natural resources will be reduced.